By Jigar Agrawal
For any business it is not only about producing products and services, but also about content development, videography, photography, designing, and more. This is a good time to consider the top AI marketing tools in 2024 since marketing has the maximum to gain from Artificial Intelligence to add to your resources.
Adding AI tools to your marketing arsenal is surely going to give you promising results. If you haven’t used AI tools until now, 2024 is the year to inculcate. When trying out new tools, it’s better to start with leading tools after a thorough understanding of them.
In this article, we will uncover the top AI marketing tools, in my opinion, that you should know and try out in the coming year.
Top AI Marketing Tools for 2024
No wonder a 2018 McKinsey analysis of more than 400 advanced use cases showed that marketing was the domain where AI would contribute the greatest value.
- Copy.ai
If you are a content writer, Copy.ai will become your best friend this year. This is an awesome, AI-powered tool that will help you write high-quality content quickly.
Imagine you are on a tight deadline, you use this tool to produce many different content pieces instantly and that too with minimal editing and proofreading requirements. All you have to do is give a content topic, some fine-tuning parameters, and an outline flow if you have something in mind already, and the tool will do the magic.
The tool has a basic free plan with tight limits so that you can try it out a few times and jump on the paid plans to utilize all its features. The paid version starts at $36 per month, and you can get good discounts by opting for longer subscriptions.
- Dall-e AI
If you have used ChatGPT and always thought of having a similar tool for generating photos and media elements, Dall-e AI is the one you are dreaming of.
Dall-e’s working style is very much similar to that of ChatGPT. Here too you provide a prompt, basically describing the type of media element you want, and the tool will amaze you with its awesome creativity. The best part is, it helps you create original images, so you don’t have to worry about copyright or licensing issues.
Dall-e AI image generation tool charges per image, and it remains between $0.016 to $0.04 based on the resolution and size.
- MidJourney
MidJourney is another AI tool that can be used to create images for your blog or social media posts. If you have used the Dall-e AI tool and want a cost-effective and more robust solution, you should definitely look at MidJourney.
This tool is embedded into Discord as a bot and is super easy to use. A chatbox is your initial assistant here, you provide it with clues of your imagination and it will quickly generate high-quality images.
This tool is quite cost-effective and offers a monthly subscription at $10 only.
- Optimove
When you are marketing your products, you need to know what your target audience thinks about them. Optimove is the tool for understanding your customers’ behavior and gaining insights from them. It is a platform that holds all data about your customers.
It does a thorough research that is important to devise your upcoming steps, to produce better returns on your efforts.
This tool comes with many great features, such as AI-powered A/B testing, audience segmentation, tracking across multiple social media channels, evaluating campaign performance, and providing actionable insights from customer behavior.
- Synthesia
Video content is highly favored, and in the coming years, it is only going to gain more followers and loyal customers. If you are a camera-shy person or don’t have a studio-grade camera, Synthesia is here to help you.
To make this tool work for you, it requires only 2 steps and you are done. The 1st is a script that gists your demands and the 2nd is selecting an avatar/character. With this, the tool is all set to have you a professional-looking video.
Synthesia offers different templates and avatars to choose from, and it provides editing options for the generated videos so you can enhance them further before you export and download them.
It is a great tool to use when it comes to developing ‘how-to’ videos. Synthesia provides a paid plan starting at $22 a month, with other longer plans too.
Conclusion
Be it the field of content creation or making images or videos, many are using AI tools to gain a competitive edge, and you should use them too. Keeping in mind that AI is not a total replacement for human creativity, it can certainly help you embark on your new voyage. Start your AI journey with the tools discussed above, and gain superb returns on your marketing efforts.
About the Author
Jigar Agrawal is a Digital Marketing Manager at eSparkBiz Technologies. He is passionate about anything related to Digital Marketing and Trending Technologies. He wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.