For most Project Management professionals social media is already part of their lives whether they use it intentionally or not. Let’s take a closer look at social media platforms already widely adopted in project management.
These days many project managers or project management companies have Facebook pages. On Facebook you can learn from experts about project management. You can create professional contacts to get questions answered or to jump to a suggested site.
When you perform a search for Pages on “Project Management”, you will find more than a 1000 Pages. A search for project managers, also give results for more than 1000 people, which can be refined to your own country or city to find people you may know.
Visit some Pages, find out what is being shared, Like Pages, join Groups and become part of the communities where you can contribute or where valuable information is shared.
Yammer
Yammer is like Facebook’s equivalent, but in the corporate world, focused on the company. With Yammer, you can share announcements, create a team calendar of milestones, create pages for different interests, and upload documents.
Also consider posting your team norms, latest screenshots of the app for team members to comment on, and sharing video updates or team photos.
Yammer allows for more in-depth updates and comments can also be grouped into a “thread” beneath each post, allowing for a more conversational tone.
Let us know in the Comments if you’re using Facebook or Yammer for your projects and how that is working for you.
Please subscribe to the RSS feed to read the rest of the articles in this series.
The purpose of this article series is to educate project management practitioners about the use of social media in the project management profession.
Part I will cover the benefits from using social media, as well as recommended best practices.
Part II will cover the platforms to consider and the value of each social media tool for the project manager. See links to Part II articles at the end.
Social Media Adoption
Social media is a reality, and its growth is destined to continue. The integration and adoption of social media into our personal and business lives is increasing. There is no indication that it is going to stop anytime soon. If you are not currently involved with social media, either personally or professionally, and you have no plans to do so, you may find that you quickly get left behind.
Why Social Media
Managing relationships to build trust is especially important for projects managers, because it is becoming increasingly common for project team members to be distributed geographically while working on projects.
This increase in virtual teams makes the communication process more challenging; therefore more difficult to establish strong relationships and bonds that lead to high levels of trust.
Communications delivered through social media are potentially a valuable resource for developing trust between project team members.
Source: Herbert Remidez: Journal about the explosion of social media – the emerging practice of companies using social media to support project management.
Social networks, both within and outside of companies, increase the value of collaboration by reducing the search and coordination costs of connecting parties who have related knowledge and interests. By developing and managing relevant formal social networks, organizations can facilitate communications that improve decision making and operations.
In a field like project management that depends on lessons learned and best practices to deliver repeatable results, the pool of resources you can tap into via social media is very powerful.
Best practices for Social Media
The best use of social media is to focus on building relationships. Make sure your team is in agreement with which social networking tools are to be used. You might want to document how the team should use the tools, when to use the tools, and what type of content should be contained, and not contained, in posts. There is a much stronger chance of the tools being used when everyone understand some fundamentals about them.
Privacy and security are valid concerns and must be taken into account when adopting social media into the workplace. You need processes and guidelines in place to ensure that social media is used responsibly and that care is taken when sharing information inside and outside of your team.
Social media is not a technology; it is culture, a culture created, supported and enabled by various technologies and applications that are constantly growing and changing. The true innovation is the cultural change that social media has bought about. People think, act, and communicate in a completely different way.
For example on Twitter, being able to discuss challenges with other project managers and hear from PMs in different sectors, provides an on-going roundtable that fosters continuous improvement.
Social media is an extraordinary opportunity to improve team collaboration at all levels. Social media is the way of the future. It will keep maturing, growing, and changing, but it is here to stay. Get on-board or be left behind!
Continue reading the series on the Practical Use for Social Media in Project Management:
Social media has become an integral part of our daily lives in South Africa. Recent studies have revealed that South African consumers have a very high motivation (70 percent versus, for example, 40 percent in the UK) to follow brands on social networks. We use Facebook, LinkedIn, Twitter, YouTube and other social networking services to converse with friends and colleagues and to share photos, videos, and important moments in our lives.
Worldwide, Facebook enjoys 80 million unique visitors per month, YouTube 800 million and Twitter 160 million, according to DoubleClick Ad Planner. In South Africa, users spend on average seven hours a week on social networking sites, with MXit and Facebook being the most popular sites.
Against the back-drop of these statistics Project Managers need to seriously consider the integration of social media with their project management tools. Let’s look at ways to do that and to evaluate if the use of social media tools can drive project success. Some aspects of security and confidentiality will also be covered.
In a previous article: “10 Ways to Integrate Social Media with Project Management” we referred to a number of different social media tools available to project managers which can be used for project delivery. Many social media tools are more widely adopted by project managers than we think.
Social Media adoption
Many social media tools like collaboration tools, instant messaging, podcasts, webinars and social networks are already used widely for project delivery.
Podcasts and webinars are especially used for further training of professional project managers, PMP’s, who gain professional development units (PDU’s) for attending. Project management training companies, like Roeder Consulting, hosts a webinar every month presenting project management topics, as well as inviting host speakers, with the audience being able to claim a PDU per session. Attendees are also invited to become members of their LinkedIn group. This has grown them a large following and keeps them front of mind for training needs.
Social media tools which may be considered more during project delivery are blogs (project information distribution to virtual teams), Wiki’s and RSS, to subscribe to feeds relevant to your project or to information that will help develop project managers who are reporting into a Project Support Office (PMO).
Security and Confidentiality
By nature social media implies collaboration, mutual trust, and a strong sense of common purpose. With social media your company and project needs a policy the same way as you need a policy for the use of email or the internet. Ensure that employees and team members know about the policy and follow an education program to ensure compliance with regulatory and legal guidelines.
Security concerns around the open flow of communication using social media tools can be addressed by using access controls to manage the flow of data. Give usernames and passwords to only those people who need to log in. Access control administration can be delegated to a PMO or a project support officer. Have a process for requesting access to the tool. For third parties requests, access may be limited by assigning permissions to certain “views” only. Some social media tools have an audit trail facility with which you can track changes.
Include social media tools in the company backup processes and business continuity plans. Another consideration around authorized software is to allow only social media tools that are supported by your IT department in order to not make you vulnerable to viruses and other security threats.
With proper consideration, project managers and their teams could adopt appropriate social media tools and by following the proper channels to put approved social media tools in place, this will enhance successful project delivery.
BIO: Linky vd Merwe is a certified project management professional (PMP) and Founder of Virtual Project Consulting. She has been a senior project manager at Microsoft Consulting Services South Africa for the past 4.5 years. She likes to blog about project managementand integrated online communication marketing. Her mission is to provide project management best practices advice and to recommend resourcesto aspiring and existing project managers.
Project managers use various tools like email, tele-conferences and video-conferencing on a daily basis, but are we embracing the new technologies available now? Are we making best use of the tools we now have? With project teams spread out over the globe, virtual teams working from different locations, are we making best use of our new communication methods?
Have a look at this presentation from Trevor Roberts to see what I mean.
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While many project managers are social media active today, there are still organizations which don’t understand the value of using social media, and specifically Twitter, in the work-place. This is a follow-up article on the previous social media article: 10 Ways to Integrate Social Media with Project Management
The value that Twitter can bring, is a whole new perspective on project management and this article will look at ways for project managers to become Twitter smart.
While Twitter is recognized as a social media tool that can assist with successful project delivery, it is often not taken seriously as a business tool. This is simply because of the vast amount of information that is available on Twitter at any one time–over 250 million tweets per day. To ensure that Twitter is a valuable tool, you need to be able to extract only information which is most relevant for you; otherwise, it defeats the object of improving project delivery. One way to do this is by using the #PMOT hashtag.
#PMOT
For those unfamiliar with Twitter, hashtags are a way to flag something, and “PMOT” stands for Project Managers (or Management) on Twitter. When you combine hashtags with Twitter you have an easy way to locate much of the PM-related content on Twitter in a single place.
How to become Twitter Smart
Here are some recommended practices to help you benefit from #PMOT:
Identify people that you want to follow. Add them to a list. Be cautious not to try and follow hundreds or thousands of people, because you cannot possibly keep track of that volume of Tweets.
Identify blogs, articles, sites that you can bookmark. #PMOT can act almost like an automated Google search for you–bringing search results to you without you having to go and work to find them.
Identify curators – people who make the effort to find the best content and make it available with their own comments.There are plenty of project management sites that have a great daily publication.
Stay current with what’s happening in your industry and profession. There are many industry organizations who actively contribute to Twitter (PMI, for example). Twitter can give you an easy way to stay current with what is happening with them.
Find other activities to become a part of. #PMOT will lead you toward #pmchat, for example–an hour-long, weekly Twitter conversation from 12—1 p.m. North American Eastern time that gives you a chance to interact with other PMs and discuss topics/issues of the day. (If you miss the live chat there is a record of the conversation on Twitter under the #pmchat hashtag.)
You still need to use judgment in consuming this content–there’s no point in bookmarking 100 different project management sites as you can’t possibly keep track of them all while still doing the job that you are employed to do.
Twitter for Organizational use
By now you can appreciate using Twitter as a personal tool for individual PMs, but there is also a lot of benefit for the organization. Consider how Project Management Offices (PMO’s) can use Twitter to improve project effectiveness and streamline processes. A tremendous amount of content is already developed to assist in the continuous improvement of the PMO, and much of it is available within the public domain.
Twitter not only helps to socialize the availability of that content–it can assist the organization in connecting with people who have used it before and share their experiences. It may also be used to initially connect with those people.
For organizations that have a page on their intranet containing links to websites that offer best practices, hints and tips, you can prevent that content to become outdated by using the #PMOT. This will help you find a lot of content that can be applied to your organization and to keep that links page fresh.
Be Twitter Smart by contributing
Twitter is not only a social media tool to consume content, but it also provides opportunities to contribute to Twitter discussions. When you represent an organization, as long as you keep to your company’s social media policies, you can use Twitter to do formal announcements, share information on the corporate website like job opportunities for example, share tips and tools etc.
As Project Managers we can also contribute as part of the PM community. This can be achieved by sharing your knowledge and experiences on Twitter by posting a useful link or a lesson learned. This way you can connect with people who have common interests and goals.
Conclusion
As a PMP and blogger, I’ve been using Twitter for a few years for all the reasons above. It has helped me to connect with project managers from all over the world, to easily find good information and RSS feeds to keep up to date with the Project Management Industry and of course, for exposure so that more people will find me and my blog about project management best practices and tools as well as recommended resources. Please subscribe here.
If you would like a head start on Twitter, you are welcome to follow me: Virtualpm
Here are my lists that I have created over time and lists that I follow:
Don’t forget to use Search #PMOT on Twitter to build your own lists or to find good lists to follow.
About the author: Linky Van Der Merwe is the Founder of Virtual Project Consulting. She is a Project Management Consultant and an IT Project Manager for the past 12 years and currently working at Microsoft Consulting Services.
For the past 3 years I was active on various social media platforms, especially since I’ve been blogging about Project Management. Initially my intention with social media was to become more visible and to attract free traffic to my website. What I realise now, is that social media has already become integrated with Project Management and is more widely adopted by project managers than we think. The purpose of this article is to have a look at 10 social media tools that are available to project managers to use during project delivery.
According to Elizabeth Harrin, author of “Social Media for Project Managers” Project Management Institute, there are a number of different social media tools available to project managers. We will look at ten tools with a short description of what they mean.
Blogs: In the project setting, it is the equivalent to a project notebook or a shared project log. Blogs are made up of posts, which are short articles that appear in reverse chronological order on the blog. Blogs have an archive facility which will display historical posts by day, week, or month.
Collaboration tools: Software solutions that are designed to help manage teams and get the job done. They are used for storing of all project information, contacts, documents, and discussion in one place. Consequently, the software becomes the main place for project team members to go for updates on tasks and to work with other people.
Instant messaging: A way of sending short text messages to colleagues through the computer. It is similar to email, but faster and with shorter messages, because you know the person is at the other end available to reply. You can see a list of colleagues and their status as to whether they are available to message or not, which saves you contacting someone who is unavailable. This is called “presence” and can extend to other types of technologies as well.
Microblogs: This is blogging on a very small scale. It allows you to send short messages to the internet for public consumption. The most popular microblogging tool today is Twitter (http://twitter.com) which limits the update to 140 characters, the length of a text message on a mobile device, and also permits your “tweets” to be protected if you would prefer that they are only seen by your friends. As with a blog, the tweets appear on your homepage in a long chronological stream, with the most recent comments at the top.
Webinars: A seminar hosted on the web. It is also used to describe other types of meetings where the participants go to a website to see the presentation material. Participants use their web browser to access a website for that meeting.
Podcasts: Audio files that are listened to either through your computer’s speakers or through a download to an MP3 player. A podcast is an on-demand audio file delivered regularly through a mechanism that allows people to subscribe to the latest episodes, like RSS.
Vodcasts: A video podcast; video on demand delivered regularly through a mechanism that allows people to subscribe to the latest episodes, like RSS. Think mini-TV series. Vodcasts are typically not that long and are designed to be watched on small screens.
RSS:
It stands for Really Simple Syndication. It’s called syndication because, like a news syndicate, information is sent to multiple channels at a time. This allows you to subscribe to updates. Every time a new news article is posted, the RSS feed is updated and, as a subscriber, you will get the update. There are software tools (called RSS readers like Google Reader, or aggregators) which organize all your feeds in one place.
9. Social networks: Online groups that are designed to bring people with common interests together. You can connect with friends that you know both in the real world and those friends that you have never met in person. Individuals create a profile which includes details about themselves and normally a photo. From your profile you can connect to others. LinkedIn and Facebook are two of the most popular social networks today.
10. Wikis: ‘Wiki’ is Hawaiian for “quick.” It’s also an acronym for “What I Know Is. A wiki is a collection of web pages that are written by a group of people, normally on a particular topic—your project, in this case. The wiki acts as a knowledge repository. Wiki software makes it easy to add pages and link them to other pages, which creates a hyperlinked data set. In essence, a Wiki can form the collective knowledge from your project team, organized in web page format.
Please let me know in the comments section which of the social media tools you’re using or perhaps other social media tools?
Do you think that these tools help you with project delivery?
Keynote from Jeremiah Owyang, Industry Analyst and Web Strategist from Altimeter.
Social Business Forecast: 2011 The Year of Integration. Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011.
Recently I discovered an expert, Don Crowther, whose specialty is social media and how to make money for your business by using social media marketing.
Two Types of Social Media
First he explained about two types of social media:
Social media that makes you money
Social media that only makes you friends
He continued explaining some of the social media statistics, as well as the different types of social media users and how to attract them.
Keeping a clear division between the social media you use just for friendships and what you do to build business relationships to make money is absolutely critical.
Making money from social media requires a much more strategic approach which he explains very well in his videos. This goes way beyond just setting up a business page in Facebook. This is about what type of content to produce and where to put it. He also covers when and how to ask for money, when and how to give content and when and how to be personal.
Your social media efforts need to add value. Your social media engagement must portray you as an expert in your business and a trusted source of information.
The big lesson I received from watching the video was that the quality of your posts on social media platforms directly relates to the quality of your audience and that will create a following of people more likely to buy from you.
For a powerful social media tool that provides guidelines to identifying your social media marketinggoals and objectives, shares tactics for sharing content on top social media tools, strategies for monitoring and measuring and time estimates, download the free social media strategy template!
For your Business Blog you can create a 6-step plan that will turn your blog into an effective tool that will drive potential clients to your business 24/7.
1.Define goals for your blog
Your goal for a business blog could be to become more known to your target market and attract clients to your business. To assist with goal setting, here are a few questions to answer about your business blog:
a) What is your blog’s purpose?
b) What are the goals for your blog?
c) Who is your ideal audience?
d) What is your core message?
2. Pick good blogging software
Blogging software starts with choosing blogging software that’s right for you. There are several choices out there like Typepad, Blogger and WordPress.org, but I prefer to use WordPress on my own domain for its ease of use.
3. Find topics that your target market wants to read about
Do research through online social networks and search engines to find topics. Also check out Technorati.com to find blogs on topics related to your niche market.
4. Always write blog posts that are of interest to your target market.
Once you know who your audience is and what their needs and interests are, it becomes easier to write content that is relevant for your readers. However, it is important to keep your content topical, informative and non-promotional. A blog post should be 400-600 words. Interactive media like images, videos or even polls and surveys will enrich your content.
5. Bring traffic to your blog
To get benefits from blogging, you need to create a strategy to bring traffic to your blog. One traffic strategy that works well for me is to use social media. My blog posts are syndicated to Facebook, Twitter and LinkedIn, as well as to other Social Bookmarking sites by using a WordPress plugin called OnlyWire. See a post I did about using Social Bookmarking for generating traffic and how to automate the process.
6. Convert blog traffic into clients
In addition to bringing traffic to your blog you need to have a procedure in place for turning your blog readers into clients. Remember that you want readers to return to your blog. Make it easy for them by providing RSS or email subscription on your blog. Also use opt-in forms to capture leads (name and email) in order to continue communicating with potential clients. Once they get to know, like and trust you, they won’t think twice to become your clients when you have something good to offer.
Please comment on what else works for your blog and why…
Considering all the social media tools available today, social bookmarking has probably been around the longest. Initially I only had preference for one social bookmarking tool and I mostly used it to bookmark websites of special interest to me, to help me to find them easily, as well as to share good information.
Benefits of Social Bookmarking
My perception of social bookmarking has now changed completely. I have learned that social bookmarking can give amazing backlinks back to my products and services. It will also increase the number of visitors to my blog. HOW? By submitting all your own blog posts and product sales pages to several social bookmarking sites. Let me share with you 4 social bookmarking tips.
1. Make Social Bookmarking part of your strategy
In order to use social bookmarking as an effective social media tool, you need to make it part of your social media strategy. If you don’t have a social media strategy, click here for a free strategy template.
2. Make Social Bookmarking a system
Next you need to develop your own social bookmarking system that you use consistently to produce favorable long term results.
3. Do Social Bookmarking with Only Wire
Not only can you develop a system for social bookmarking, but you can also automate the whole process with Onlywire. Onlywire is an automated content and bookmark distribution tool. With Onlywire you can auto-submit any information to over 30 social networking sites (including your favorite social bookmarking sites) at once. I am a member who pays $2.99 per month for this service. Now that it has become part of my social bookmarking system, I cannot imagine being without this tool again.
4. Automate Social Bookmarking
Now that you know what automation tool to use, it is time to get started. Here are the steps to follow:
Open Mozilla Firefox (works better with Firefox than with Internet Explorer, although you may use IE as well)
Go to www. Onlywire.com
Signup at Onlywire (the following actions are explained within Onlywire as well)
Install Onlywire addon for Firefox browser
Setup accounts with each website (social networking services) you wish to utilise
Enter username and password for all social bookmarking/ social networking websites you want to utilize
Once logins are stored with Onlywire you can begin submitting content.
Add the Bookmark & Share Button to your website. If you have a self-hosted WordPress blog with plugin support, download the OnlyWire plugin from WordPress.org. Alternatively install it from your WordPress Dashboard. At the end of each blog post, the Bookmark & Share Button will appear. For older blog posts, use this button on your own website to distribute the content automatically to multiple social networking sites.
For new blog posts, you will see a tick box appear in the new post Dashboard view, that you need to select before you publish. When the blog post is published, it will automatically be published by the Onlywire plugin to all the social networking sites that you have selected to utilize.
It is good practice to visit your Onlywire account after submission to verify the success or failure of submissions to social bookmarking sites. Some social networks require a final step, called Finalization, before the content is published.
Outsource Social Bookmarking
I am the first one to admit that setting up a Social Bookmarking system and then automating it can be a very lengthy process. However the benefits will outweigh the time and effort spent by far!
If you are a business owner or service professional who wants to put a social bookmarking system in place, I recommend that you implement these 4 tips. Next you follow the 10 steps to automate social bookmarking and make it work for your business. Alternatively, you can outsource the effort to put the automated system in place. Then you continue on your own by bookmarking all your new blog posts.
Click on the Bookmark & Share button below to see Onlywire in action. And bookmark this article to your favorite social networking sites for future reference.
Please don’t hesitate to contact us for any assistance at: linky@virtualprojectconsulting.com
Social Media adoption by U.S. small businesses has doubled from 12% to 24% in the last year. If you are a small businessowner or service professional this is a must read. These are the results from a study that was done by University of Maryland’s Smith School of Business by conducting a telephone survey of 500 small businessowners in December 2009.
How Small Business is using Social Media
Small businesses are increasingly investing in social media applications including blogs, Facebook® and LinkedIn® profiles.
Small businessowner, Dr. Alan Glazier, CEO and founder of Shady Grove Eye and Vision Care, was forced to consider alternative options to keep his business visible during the tough economic conditions last year.
He said: “With a very small investment in social media marketing, I was able to generate new business opportunities. Our Google® ranking is consistently number one for many of the phrases people use to search for eye doctors in and around my city and our new visitors to the site have increased. My blog has been picked up by different news sources and led to media interviews. I am now recognized as a thought leader in social networking within my profession and lastly but most importantly, my marketing budget has been reduced by more than 80%.”
Social Media popular sites
Facebook and LinkedIn were the most popular social media sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
Another interesting notion is that small business owners now believe social media can help them on the lead generation front, and that is the primary motivating factor for engaging in these new customer service channels. So while half of surveyed respondents found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers.
Clearly social media has become a valuable tool for small businesses. While we expect more small businesses to use Twitter as a customer service channel in the year ahead, as it stands, Facebook and LinkedIn have become the predominant platforms for small business owners.
Social Media sources and usage
As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn. What’s especially intriguing is that a much smaller percentage of respondents — just 16% — are using Twitter.
Conclusion
Social media has become a valuable tool for small businesses. Small business owners mainly use social media to identify and attract new customers. As validated by this Small Business Success Index, social media can be the best friend for small business owners who constantly seek new ways to maximize productivity while keeping costs low.
If you are a small business owner interested in finding out how your business can start using social media marketing, use our Social Media Starter Project kit to become social media active and to maintain your online presence for return on investment within a few months.
About Robert H. Smith School of Business:
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. A detailed copy of the report can be found at www.growsmartbusiness.com
Are you using Twitter as an online marketing tool yet?
Are you a business owner who does online marketing? Whether you sell a product, or offer professional services, internet marketing is a must in this digital age. To find clients and generate a sale, you must first drive traffic to your website or blog. One effective way to do so, and FREE, is to use the social networking tool, called Twitter.
Understand what Twitter is
Before highlighting the benefits of marketing your business with Twitter, understand what Twitter is. It’s a social networking website that also acts as a micro-blog. After signing up for a Twitteraccount, you develop a list of contacts. These are individuals you want to follow or receive updates from. Many will return the favor, becoming followers of your updates. There are no limits on how many messages you can send; however, there is a 140 character limit. Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applications, RSS feeds, Twitter website and the many Twitter tools available today.
Twitter in a nut shell
When you use Twitter as a marketing tool for your business, you want to go to Search.Twitter.com and look for tweets that are applicable to your website, blog, product or service. Occasionally send updates to your friends. Highlight your new blog post, by giving a short summary and provide a link. Summarize a product/service you are selling, or provide a discount code. You can also reply to members that you follow. This is Twitter in a nut shell.
6 Benefits of Marketing your Business with Twitter:
1. Generate interest in your business
In addition to generating traffic to your website or blog, you can also generate interest. First, create catchy Tweets. For example, do you sell a new eco-friendly product? If so, don’t just instruct people to buy your product, but ask for their feedback. Ask how it can help the environment. Then, ask your followers to forward information on your product to their contacts. When you have a catchy message and product or service, it is easy to generate interest on Twitter.
2. Make a sale
Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale. Go a step farther by making contacts that are within your targeted market. For example, do you sell children’s clothes? If so, your target market is parents. Perform a search on Search.Twitter.com to find posts that focus on parenting. You can offer a response that leads to your website, increasing your chances of making a sale.
3. Obtain feedback
A great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback. For example, do you sell great products, but are your prices too high? Twitter members will let you know.
4. You can update customers
When connecting with customers, invite them to opt-in for your newsletters. Or, give your customers the opt-in for Twitter updates. You can share promotional codes, new product releases, and so forth.
5. Use Twitter to hire help
Whether you want to hire a full-time employee or outsource a project or two, you can use Twitter to find qualified individuals to do the work.
6. Build relationships with future customers or business partners
Most importantly, use Twitter as a means of connecting with prospects, customers and possible business partners. Treat Twitter connections like you would network with other people at a social or professional networking event. Allow people to get to know you and offer help before offering your products and services.
For more practical help on using Twitter as a social networking tool to grow your business, try out our social media starter project kit!
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According to Elizabeth Harrin, author of “Social Media for Project Managers” Project Management Institute, there are a number of different social media tools available to project managers. We will look at ten tools with a short description of what they mean.
