Big data can be defined as ‘the large volume of data – both structured and unstructured – that inundates a business on a day to day basis’, according to research done by the University of Norwich. Data that modern businesses generate including web traffic logs, social media posts, blog posts, transactional data etc.

By understanding big data and analyzing it correctly, leaders can benefit greatly from the insights provided which will lead to better decisions and more strategic businesses. It can be used to extract insights on consumer behavior, market trends, revenue growth, as well as brand perception and reach; therefore solving diverse automation and leadership challenges.

Find more fascinating research on big data’s role and impact on organizational leadership and management in this Infograpic brought to you with compliments from the Norwich University’s Online Master of Science in Leadership program.

It explains the challenges posed by big data, how big data is utilized across organisations, how big data is fueling business growth, requirements for handling big data and some case studies.

Consider this research when you create your strategies for dealing with big data.
Norwich University Master of Science in Leadership Online