Author: Linky

Linky

Social Media – The New Marketing Philosophy

Social Media Poem

Marketing a business is not what it was, Social Media is the latest craze.

Business has to be smart and know where to start, the number of networking sites amaze.

To really achieve, business culture must believe, Social Media is more than just a cliché.

The first thing to do, is define what we do, and be ourselves or risk results that are blasé.

But how it is done, so popularity is won, will take some time to appraise.

Social Media and Marketing are not the same, Social Media is never a campaign.

Social Media is the philosophy, to ensure customer loyalty remains.

How do we know, our Social Media efforts will grow, to create the required business gains.

To be assured of success, we must constantly assess, the customer’s satisfaction is obtained.

Social Media is more than a craze, it is the new way, Social Media philosophy should now be ingrained.

Written by: pete@seowizardry.ca Search Engine Optimisation Consultant

Linky

Project Management is not the enemy

Once there was a guy, called Henry. He was the proud owner of a successful small business.  He was passionate about his golf academy as this related to his keen interest in golf.  He appointed some coaches to supply golf training to clients.  This business gave him the excuse to spend as much time on the golf course as he wanted.  He had many ideas for new systems, products and packages that he wanted to implement at the golf academy to ensure business growth.  However, he didn’t use a systematic approach to implement each of these ideas. 

One day he decided that it’s time to put in that new system, but he had no idea what to budget for the roll-out of the system from beginning to end. He had no idea of the effort and resources required to deploy the system and therefore he didn’t have an end date for when this should all be done.  He had dived right in and got started, because that’s the way he was used to doing business and getting things done. 

The fact that the system implementation took 3 months longer than anticipated didn’t bother him at first, but the associated costs and lack of adequate resources gave him a huge shock.  His ideas for new products and additional golf lesson packages were dependant on the new system being installed.  For the first time he realised that he was trying to do all of this without a proper business strategy and vision, without a proper plan and without hiring the right people to assist him with the work.  He hasn’t heard of the term Project Management, but he realised that he needed a process and quickly!

Another guy, called Steven, also had a small business which he was very passionate about.  He owned a Marketing and Design Company that specialised in helping small and medium-sized, entrepreneurial businesses get the most of their marketing budget. 

He believed in having a vision, a business strategy to guide business growth and in objectives to reach the strategic goals.  He made a point of doing quarterly planning which usually helped him to identify at least two new business projects.  To him Project Management was no enemy, but the way to get results fast.

Each project was planned properly, budgeted for, with adequate time and resources allocated to it. By applying basic Project Management principles and a simple process, he managed to complete the projects successfully within 6 months.  This resulted in a steady business growth pattern and before long Steven was honoured as national business man of the year.  Most of his success he attributed to the fact that he used project management and sound business principles, which he embraced as his key business tools to ensure growth and success!

The biggest mistake in business is not following a plan to reach specific goals. If you are like Henry at a loss of how to approach Project Management in your business, why not start at the beginning.  Follow a simple Project Management approach that will give you the framework to do business projects and get the results you wanted.

Linky

What Is Project Management

Project management is the application of knowledge, skills, tools and techniques to a broad range of activities in order to meet the requirements of the particular project. A project is a temporary endeavour undertaken to achieve a particular aim.

The Latin word projectum means, “to throw something forward.” Project Management is all about making things happen and moving forward and has existed for thousands of years. For example, the Great Pyramid of Giza 2,550 B.C, the Great Wall of China 221 B.C. – 206 B.C or the Roman Coliseum 80 A.D. all used project management techniques.

Project Management is as much a way of thinking as it is an approach that can be applied to any initiative large or small that must deliver within a certain timeframe and cost, in order to meet specific objectives.

Recognised as an essential capability for organisations to maximise value and reduce costs, Project Management has developed considerably in the past 20 years. Today Project Management is a professional discipline with a body of knowledge, a set of skills and competencies and professional certification bodies (listed at the end of this article).

The Basic Principles

There are a number of significant principles which determine success in any project. These are simple and well known principles, however they are difficult to apply and are quite frequently ignored in practice.

1. Precise Business Needs

Successful projects are business driven. This represents the ‘why’ of the project, and it is important because it provides the basis for all decision making.

2. Defined Benefits

Projects are about translating the business need into the business benefit. In addition to the business need, the ‘bottom line’ benefits must also be well defined in terms of source, timing and quantity.

3. Explicit Plans

Effective planning, allows people to work together in a co-ordinated way in order to achieve the project objectives. Effective planning is dependent on being at an appropriate level of detail and being presented in an appropriate way.

4. Agreed Deliverables

Quite simply a ‘deliverable’ is an unambiguous way of defining responsibilities in terms of outputs rather than inputs. Each phase, area and task within the project plan should have a tangible deliverable associated with it, ie. something that one can see, touch, or otherwise validate.

5. Pro-Active Decision Making

Project work has little momentum of its own, unlike routine work. All parties involved are therefore required to take the initiative and actively look for ways of driving and improving the project outcome.

6. Single Point Responsibility

In business tasks are only completed successfully when people have unambiguous accountabilities. ‘Single point responsibility’ for results is of the very essence. The Project Manager is ultimately responsible for making the project happen.

7. Active Follow-Up

Plans have practical value only when they are used to help people do their daily work. They are similarly used as a means of identifying problems while there is still time to overcome them. Plans must therefore be used throughout the entire project in order to allocate tasks and monitor achievement.

8. Open Communications

Time must be invested in communication as it is the key to a successful project. By effectively communicating the project and issues everyone involved has the opportunity to take the initiative and contribute fully with ideas and decisions.

9. Good Teamwork

Teamwork in projects is absolutely critical but does not happen automatically. Project work involves people from different parts of the organisation, often with competing priorities and different perspectives, which can make teamwork all the more difficult to achieve. Teams must therefore be actively developed by the Project Manager.

10. Strong Leadership

Successful projects are usually led by an individual who is committed to the project objectives, and who has a completely clear view of where the project is going and how they intend to get there. The leadership qualities of the Project Manager are as important as their technical management skills.

Benefits of Project Management

In order to apply project management principles it takes time and effort, disciplines and techniques. The results are there for the taking if you are prepared to make the effort.

Applying a project management approach is not easy. At the start of a project the project management approach may not necessarily show immediate results. But the investment always pays off in the long run.

Project management adds value in quite a number of ways, some of which are detailed below:

  1. maximises the benefits of the project by focusing the efforts, of everyone involved, on the business need while working to improve the value of the result.
  2. advances the benefits by minimising the time taken for the project and wherever possible, achieving a phased delivery of business results.
  3. optimises resources by ensuring that everyone knows what they have to do.
  4. minimises costs by ensuring that only essential work is completed, and that work does not have to be redone.
  5. avoids wasted time simply by communicating extensively, and running effective meetings which result in agreed actions, which are completed.

By using project management principles and practices millions of dollars can be saved on projects. It can dramatically accelerate the introduction of beneficial change, and greatly increase the satisfaction of everyone involved, alleviating enormous frustration usually involved in projects.

When applied with sensitivity and adjustment the benefits of project management far outweigh the time and energy invested.

If you require any further information or would like to speak to a consultant please email linky@vitualprojectconsulting.com